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Annahar And Zuhair Murad Launch 10,452 NFTs
Local newspaper Annahar and Lebanese fashion designer Zuhair Murad have teamed up to launch a series of 10,452 NFTs under the slogan of #RedressLebanon.
The campaign, which is said to be inspired by the fabric that has been placed around Annahar’s downtown headquarters since the blast, aims to raise funds for IDRAAC, an association that works on psychological trauma.
NFTs and the associated cryptocurrency market are currently in a global downward slump, with bankruptcies and fraud allegations rocking the market.
The content of the campaign, which frames Lebanon as a damsel in distress in need of “redressing,” is also questionable. This collaboration, while perhaps noble in intention, seems out of touch and unaware of local and international realities.
Try to wrap your head around this: There is a collaboration between Annahar and Zuhair Murad to make a dress out of building reconstruction material, then sell it as an NFT, and then donate the proceeds to an NGO that addresses psychological trauma in lebanon. #redresslebanon pic.twitter.com/XQXLQbxZaD
— Mustapha Hamoui (@Beirutspring) August 4, 2022
The campaign, which is said to be inspired by the fabric that has been placed around Annahar’s downtown headquarters since the blast, aims to raise funds for IDRAAC, an association that works on psychological trauma.
Emanating from the mesh that covered most wrecked and destroyed buildings in Beirut following the explosion of August 4th, Zuhair Murad creates a design to transform this fabric into art and dress the city in a befitting gown.#RedressLebanon @ZMURADofficial@naylatueni pic.twitter.com/GxOwdoJ4be
— Annahar (@Annahar) August 3, 2022
NFTs and the associated cryptocurrency market are currently in a global downward slump, with bankruptcies and fraud allegations rocking the market.
The content of the campaign, which frames Lebanon as a damsel in distress in need of “redressing,” is also questionable. This collaboration, while perhaps noble in intention, seems out of touch and unaware of local and international realities.
