ABC 75th Anniversary

ABC celebrates its 75th anniversary in collaboration with 75 Lebanese designers!

ABC has been at the forefront of style for 75 years and to celebrate this grand anniversary, ABC has teamed up with 75 upcoming and talented Lebanese designers to unleash their creativity and promote their creations. To mark this cooperation, ABC has launched a promotion giving its customers the chance to win one of the 75 limited edition designs. With the aim of supporting the designers, ABC has developed a campaign that promotes these forthcoming designers. The designs are all displayed inside ABC Department Stores (Achrafieh and Dbayeh), where a micro-site has been especially developed to uphold the designers, and a booklet that showcases the designers is displayed and distributed inside ABC. Hence, for its 75th anniversary, ABC chose to bring elegance to life and craft fashionable dreams.