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#RIPeach? Lipton Discontinues Ice Tea Peach, Then Says JK
Update: Lipton has since clarified that this was a media stunt:
In a move that has left fans reeling, Lipton has announced the discontinuation of its beloved Peach Ice Tea flavor. The brand broke the news with a cheeky yet bittersweet Instagram post titled “Rest in Peach,” accompanied by an image of the iconic can sporting angel wings. While Lipton assured fans that other flavors remain available and hinted at a potential comeback, the announcement sparked widespread disappointment and confusion online.
The post humorously apologized for ruining “your go-to afternoon chill bev” but promised that “the rest of your faves are still here to keep you refreshed.” Despite this attempt at levity, fans flooded the comments section with disbelief and frustration. One user compared the decision to “Coca-Cola discontinuing Coke,” while another questioned how a company could axe “arguably its best seller.” Others pleaded with Lipton to reconsider, with one commenter suggesting they “delete and pretend you got hacked.”
While Lipton’s playful tone softened the blow, it also highlights a growing trend in marketing: using humor to address difficult decisions. At this moment, it is unclear whether this is a true discontinuation of the product, or a marketing strategy for a new and revamped flavor.
For now, fans can only hope that Lipton’s promise of a potential comeback isn’t just lip service. Until then, it’s time to stock up on any remaining cans of Peach Ice Tea before they vanish for good. #RIPeach
