Lebanese Female Entrepreneur Raises €2.7M For AI Startup In Berlin

In the bustling tech hub of Berlin, one startup is revolutionizing the way buyers and suppliers connect in the food and beverage industry. Rita Kerbaj, a Lebanese native, is the co-founder of Torg, a B2B startup that recently secured an impressive €2.7M Seed round to propel its AI-powered platform to new heights.

Torg’s platform simplifies the sourcing process for retail and wholesale buyers, utilizing artificial intelligence to streamline supplier discovery, communication, negotiation, and financing. With over 100,000 verified food and beverage manufacturers across Europe, Torg empowers buyers to find the perfect suppliers efficiently, saving both time and money.

The recent Seed funding round, led by Connect Ventures with participation from FoodLabs and other investors, reflects the growing recognition of Torg’s potential to transform the industry. With fresh capital in hand, Rita and her team are poised to further develop the platform, expand the supplier database, and create more intuitive tools for buyers.

For Rita and her co-founders, the journey with Torg is not just about building a successful business; it’s about addressing a fundamental need in the market. Drawing from her years of experience in leading companies across e-commerce, food-tech, and consulting, Rita understands the challenges of sourcing firsthand. Her vision for Torg is to democratize private label products, create transparent supply chains, and facilitate meaningful business connections for buyers and suppliers alike.

As usual, we are endlessly proud of Lebanese expats making waves abroad.