Stuff We Love
We Love Everything About Wakilni’s Collab With Aziza Sbeity
Lebanese Liberian athlete Aziza Sbaity (aka the fastest woman in Lebanese history) revealed her collaboration with courier service Wakilni, and it’s the most clever one yet.
Wakilni just announced that they will be introducing an express delivery service, and what better way to advertise their new speedy service than by bringing the iconic Aziza Sbaity into the mix?
For those who don’t know (are you living under a rock?), Sbaity was dubbed the fastest woman in Lebanese history. She broke two new national records back in June 2023 after winning the Arab Championship in Morocco, and the track and field star is training her way to the Olympics!
And let’s not forget that she made it to the list of BBC’s 100 most influential and inspirational women of 2023.
Wakilni’s Express Delivery promises faster delivery to its customers – so fast that they go so far as to compare their speedy service to Sbaity’s record-breaking wins.
On their Instagram, they wrote: “Wakilni embodies this spirit, turning the “last mile” into a showcase of our rapid delivery promise. And as Aziza seizes the win with formidable speed, so do we at Wakilni, reaching our destination with unmatched haste and resolution.”
The reason why we love this ad is because it not only showcases Lebanese pride by featuring local athletes, but it also markets a new service in a way that actually makes sense. So every time we think of speedy delivery, Lebanon’s fastest woman in history comes to mind? It’s genius, and we’re living for it.
Sorry Wael Arakji, this beats your Tartina ad…still love you though.
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