There’s a new art haven in town, this time with a twist. Short for “Digitally Generated Art,” DiGen Art proudly opened its doors yesterday, ushering in a new era for art enthusiasts in Lebanon. Located in Hamra (near our offices, facing House on Mars!), DiGen Art is the first gallery in Lebanon exclusively dedicated to digital art.
With a mission to propel the digital art movement in the Middle East and North Africa (MENA), DiGen Art is committed to extensive research within the art sphere, public education, and uplifting emerging artists. The gallery’s vision is to celebrate the rich cultural history of the region, especially its pioneering role in algorithmic art practices. All this, while ensuring that MENA remains an integral part of the global digital revolution.
“At DiGen, we are captivated by the convergence of art and technology, exploring a diverse array of art forms including digital illustration/animation, creative coding, Artificial Intelligence art (AI art), Virtual Reality (VR)/Augmented Reality (AR), and other exciting applications of upcoming technologies” says Alex Rayes, co-founder of DiGen Art.
Co-founders Alex Rayes and Camille Hajjar – Photo Credit Walid Rashid © DiGen Art Gallery
The gallery’s flagship space in Beirut transcends traditional boundaries. Serving as not just an art gallery, but also a dynamic creative space and laboratory. Here, experimentation with new technologies is encouraged, complemented by a growing library of relevant books and a calendar of engaging events, including hackathons, lectures, and workshops.
The gallery space itself boasts screens of various sizes, displaying an array of static and dynamic art pieces created with digital tools such as creative software, coding, and AI.
DiGen Art also showcases an extensive private collection of generative art. With some dating back to the 1970s, they offer visitors a unique journey through the evolution of digital creativity.
“The transformation of art into a digital expression of our identities is reshaping the art world, and we are determined to lead this revolution” added Camille Hajjar, co-founder.
To check out their gallery and collection, click here. We can’t wait to pay them a visit!